"I made my money back within 36 hours and was able to get a client, a really great client, that we  got some good results for."  - Rory Stern

The Conversion Workshop: The Latest Proven Strategies to Increase Campaign Conversions up to 161%

SAVE THE DATE: January 21, 2021
11am Eastern - 6pm Eastern

Here's what you’ll receive: Instant access to brand new strategies revealed at the ‘Conversion Workshop’, held on 22 April 2021.
 
This unique Workshop brought together 6 world authorities in Conversion Rate Optimization (CRO). They reveal the latest results from running thousands of A/B tests and spending millions of dollars on ad testing.
 
Snag these game-changing techniques to transform the profits of your business and be seen as a true marketing expert by your clients.

Presentation Headline

AdSkills LLC not a part of Facebook.com or Facebook Inc. Additionally, AdSkills LLC is not endorsed by Facebook, Inc. in any way. Facebook is a trademark of Facebook, Inc.

Disclaimer: Campaign results listed above, in our marketing materials, or course materials are not typical and are the result of years of training, experimenting and learning from mistakes. These figures and results are used specifically as examples. Individual results will vary depending on a wide variety of variables and factors. We do not teach ways to make money quick or any forms of black hat marketing. If you are looking for "quick" fixes or and form of black hat strategies then our courses, community and workshops are not a good fit for you.

© 2018-2021 AdSkills LLC, All Rights Reserved

Never revealed before…

Master These 6 Critical Skills Converting Clicks Into Leads

Session #1 - Build a Winning Ecommerce Offer Page! What I learned from $115M in sales from ONE brand and how you can copy it!

• The secrets to structuring a high performing ecommerce product page…learned through spending $35M on ads in the last 5 years & split testing the heck out of every page element.
  
  
• “Conversion Asset Concert Theory”. What it is and why it’s critical if you want to help customers make a buying decision (Hint: it will maximize sales through your store).
  
  
• How to build a product page from scratch – Step-by-step guide on what elements to include in each section of the page – and what to leave out.
  
  
• How most ecommerce stores are wrecking their headers…and it’s costing them sales.
  
  
• Longform copy always converts better, doesn’t it? NOPE! Know whether your product will sell better using super simple, short form copy.
  
  
• The unconventional but proven ‘sales copy formula’ for the buy box. You’d think only a crazy fool would rewrite their online store like this… until you see the sales results.
  
  
• The simple change that resulted in 100% more product views and 50% more email opt-ins. This is an easy fix which can be completed in an hour by most web developers.
  
  
• The easiest way to increase ecommerce sales by 5-25% (some brands have used this one strategy to get a bump as high as 50-60%).
  
  
• The important conversion element MISSING from the cart pages of most ecommerce platforms ‘out of the box’… including Shopify and WooCommerce.
  
  
• The easy approach to getting more testimonials to use as social proof - chances are you’re one of the 95% NOT doing this.
  

Presented by: Ezra Firestone- CEO/ Founder, Smart Marketer & Zipify Apps

CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer, Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years) and shares his personal and professional insights through Smart Marketer and Zipify Apps.
 
In 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising. He has also been used by Facebook as a case study on how to use their advertising platform.

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Session #2 - The Death of Pixels

• The single important skill you need to run successful campaigns after the iOS14 update.
  
  
• Facebook retargeting campaigns are beginning to get hit by the privacy updates. Here’s how to set up your campaigns before they start hemorrhaging cash.
  
  
• Understanding ‘Combined data’ and why this concept is crucial to successful advertising in the future.
  
  
• Think ‘privacy issues’ only affect Facebook? BAD NEWS, Google is going to self-impose restrictions in the next 6-12 months. Here’s the playbook to counteract this ‘double-threat’.
  
  
• Why you should NEVER trust ad network reports to optimise your campaigns (including Facebook Ad reports). Plus, what you should do instead.
  
  
• Get YOUR data back with ‘Ad attribution & tracking software’ – how to choose a software solution that tracks individual customers, what they purchased, when they purchased etc.
  
  
• Get instant clarity on what’s working - the simple tech stack needed to generate AUTOMATED daily tracking across all channels (paid and organic), including ROAS, purchases, add to cart rate, etc.
  
  
• Open targeting (broad) on Facebook is dead. Discover how the experts are approaching targeting going forward.
  
  
• What’s the ‘halo effect’ and how you can measure its contribution to sales.
  
  
• A ‘warts and all’ look at how John’s Google Ads have recently been affected by updates, and what he did to get his campaigns back on track and profitable.
  

Presented by: John Belcher- Vice President of Marketing, LadyBoss

John is the Vice President of Marketing at LadyBoss. His focus on paid traffic, tracking and attribution, and conversion optimization has helped him successfully manage more than $30M in ad spend to grow businesses across many verticals and business models. In the past four years, he has helped the 13,000+ members of AdSkills improve their results and put more money in their pockets. He looks forward to helping you do the same.

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Session #3 - Optimizing for 2021 and Beyond: Why your conversion rate is the last metric to focus on and what to do instead

• ‘Total Experience Optimization’. What it is and why it trumps simple A/B testing.
  
  
• When can a DROP in conversion rate actually be good news for your business.
  
  
• A breakdown of how Justin’s team achieved a 161% increase in conversion rate for an ecommerce client by simplifying their whole customer experience.
  
  
• What you need to be focusing on to drive long-term improvements in conversions, sales and profits (hint: it’s not conversion rate or typical KPI’s).
  
  
• Using free shipping always leads to higher conversions and profits, right? WRONG! Discover how to test shipping rates to improve your bottom line.
  
  
• Do you start split testing by analyzing big changes or making small incremental changes? Get the final word from an expert that runs over 70 split tests per week.
  
  
• What are the ‘big rocks’ you should be testing to get fast results? Justin shares real life examples which increased conversions by up to 33%.
  
  
• Why you only need one winning split test per QUARTER to transform the fortunes of your business.
  

Presented by: Justin Christianson - Co-founder and President, Conversion Fanatics

Co-founder and President of conversion rate optimization agency Conversion Fanatics, Justin has been at the cutting edge of testing, tracking data and implementing winning elements. He’s helped hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their leads, sales and profits.

Justin’s agency also runs PPC ads for clients and uses them alongside conversion optimization as the ‘perfect combo’ for business improvement.

David's Almost Famous $64k In A Day Email

Session #4 - The Secrets to Getting 100 Million Video Views 

• How to use the “H.E.R.O.” system to create engaging videos which get shared on Facebook.
  
  
• See how a handmade video shot in a TOILET is gaining massive traction – Proof you don’t need fancy equipment or technical know-how.
  
  
• 9 examples of simple videos which are making millions for their owners – swipe these ideas for your own products.
  
  
• The secret to building instant rapport with your specific audience…this is easy to replicate in virtually any market.
  
  
• The big mistake most marketers make in the first 5 seconds of their video ad, which will kill its conversion stats.
  
  
• How one little video transformed a business on the verge of bankruptcy to a $3M success story.
  
  
• How to get motivated BUYER traffic from ‘difficult’ channels like Snapchat and TikTok whilst repelling the tyre kickers and lookie-loos.
  
  
• Never again worry about your video script. Use this ‘video copywriting formula’ proven to convert to sales.
  
  
• Why you don’t need a Hollywood video editor or technical skills to get your video out of the door.
  
  
• The recently released video tools which make it quicker and easier than ever to produce high impact video for Facebook and YouTube… even if you’re a total video newbie.
• Agency Owners: How to stand out in a crowded market by offering video and creatives… and you could increase your fees by $2,000 a month.
• The secrets to recording high-converting testimonial videos INCLUDING the one vital element which your client must include.

Presented by: Matt Johnston – Founder, Guide Social

Matt Johnston is a pioneer in viral social video — helping invent the format, system, and science of creating viral videos that produce leads and sales. After years of success in the publishing industry (including Business Insider, NowThis, New York Magazine, and Men’s Health), Matt founded his own Ecommerce growth agency, Guide Social, specialising in viral video. The agency helps clients produce videos that set the Internet on fire and have 12 Shark Tank clients on their roster.

David's Almost Famous $64k In A Day Email

Session #5 - How to convert more customers with better research and data

• The TWO linchpins of a conversion optimization plan that you must have to move the needle.
  
  
• The main problems faced by today’s conversion optimizers, and how you can easily sidestep these pitfalls
  
  
• Why you should NEVER start with testing if you seriously need to increase conversions.
  
  
• How to use a research framework to make data-led decisions that get results.
  
  
• How Dell lost $billions due to a simple conversion problem and how you could have pointed out the issue by knowing where to look in Google Analytics.
  
  
• The 3-step process identified by a behavioural research scientist from Stanford, which you can use to find conversion problems on your site.
  
  
• Why only 1% of unhappy customers will tell you, and how to stop the other 99% from moaning to the world why you suck.
  
  
• Design or Copywriting - Which has the most influence on conversions? Get the definitive answer which will affect the direction of your conversion testing.
  
  
• The truth about ‘user testing’ and how to stop it from becoming a useless waste of money.
  
  
• The best tools to make conversion optimisation easier than ever, including the new FREE heatmap tool which is shaking up the conversion industry.
  
  
• Real life examples of conversion optimization, including the company that made a change to a form which resulted in $millions in sales.

Presented by: Peep Laja – Founder, CXL, Speero, Wynter

Peep Laja is the most influential figure in the world of conversion optimization. He is founder of CXL, a training platform for determined marketers that want to be in the top 1%. He’s also founder of Speero (formerly CXL), a customer experience optimization agency. Using research and experimentation, the agency has spent the last 10 years improving the customer journey and increasing profits for hundreds of brands across the world. Clients include P&G, Revzilla and Codecademy.

David's Almost Famous $64k In A Day Email

Session #6 - Guardians Roundtable with Ed Dale & The AdSkills Coaching Team

• The one short sentence that most marketers don’t write on their thank you pages…and it’s killing their conversions.
  
  
• How to bullet-proof your business and start building your own ‘first-party data’ warehouse.
  
  
• Story based copywriting is all the rage BUT it can also butcher your conversion numbers. Understand when to use short form copy for better results.
  
  
• Now iOS14.5 is here, how to set expectations with clients and approach reporting.
  
  
• How offline data can give your website the edge, as learned through an ecommerce client selling $400 sweaters.
  
  
• How to get testimonial ads to run on Facebook without upsetting the FB compliance cops.
  
  
• The little-known Facebook method which reduced lead-gen costs by 60% yet costs less than $5 a day.
  
  
• A simple process for coaches to skyrocket their conversions and get better clients… straight from the mouth of a practising coach.
  
  

Presented by Ed Dale, AdSkills.com

Currently Director of Marketing at AdSkills, Ed has spent years at the forefront of digital marketing. After working directly with numerous marketing legends such as Gary Halbert and Frank Kern, he’s generated millions of dollars through online direct marketing.
 
Also sharing their knowledge and experience in this session are Rory Stern (RFS Digital Media), Alex Makarski (Alex Makarski Media Experts) and Keith Pares (MQ&C Advertising). These respected members of the AdSkills coaching team have years of hands-on experience increasing conversions for clients.

2.15-3pm Lunch Break

Even savvy media buyers like yourself need a break once in a while. We will set a timer on the screen so everyone can do what they do on breaks. Or stay and chat in the chat room with others for extra networking time.

EXPOSED!!! The Dirtiest Secret About The ‘Cambridge Analytica’ Scandal

THEY TOLD ME I SHOULD CHARGE $2,000 FOR ALL OF THIS, BUT I'M NOT...

50 Ads & Landing Pages That Made Their Founders Millions - Value $99

Bonus 3

Bonus Template

Whenever our costs shoot up, we send out a few simple emails and watch backend profits roll in. $25k, $30k and even $64k days aren’t uncommon. With these emails, you can have a mini Black Friday-like week every month. Even if the last time you wrote a few words was in high school.

These emails are a media buyers best friend. They’ll create the wiggle room you need in your earnings to make your campaigns profitable. Or if you just want to buy a new car one weekend, send these emails, no ones judging you!

Have Questions? Need Help?

Contact us by email:
(24 hours) - support@adskills.com

Contact us by phone at:
800-758-2751

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Grab our Blueprint for Creating High Converting Ad Campaigns, despite the 2021 ‘Ad Apocalypse’

Yes, I want the framework for running high converting campaigns on Facebook, YouTube and Google in 2021. I’m excited to use the latest techniques pioneered by industry experts that are seeing huge results right now. Give me the recordings of the ‘Conversion Workshop’, so I can outgun my competitors, land more clients and prosper from the huge opportunities created by the biggest shakeup in media buying for a decade.

My fellow ethical professional marketers might HATE me for saying this...

But there’s a LOT to learn from Facebook’s biggest data scandal… The ‘Cambridge Analytica’ event in 2018. 

Remember? The data mining company that dug a ton of data from hundreds of thousands of Facebook users?

They banked HUGE money… While, allegedly, influencing hundreds of elections all over the world… The US included.

It was so bad that Mark Zuck ended up having to testify before the senators.

And It all started with a “secret pipeline”, which allowed Cambridge Analytica to eventually charge each of their clients $5 million+.

Quick heads-up, I’m not focusing on how they mined their leads’ data and sold it for unethical reasons. 

We’re not touching that !!

I’m talking about what happened before. What allowed them to retrieve all this raw data and convert it into so much value.

It’s 100% possible to gather and use data in ethical, legal ways.

It all starts with this simple, even mundane and often overlooked thing which can give you power to reaaaally bank… 

100% ethically.

You ready to hear it???

I’m talking about good ole’ lead generation.

Before Cambridge Analytica started “reading people’s minds” and unethically influencing them…

They had to capture leads. TONS of leads.

In fact, they’ve captured 270,000+ leads with simple quizzes that were fun and, key point here, they felt valuable to the people taking them.

Generating leads should be the cornerstone of any sales-based business.

Yes, they did it for awful reasons…

Still… Leads are like gasoline for any business. Including ethical ones.

Every sales-based business can benefit, BIG-TIME, from a strong lead generation strategy.

And while we won’t be teaching you how to screw people over…

We’ll be teaching you how to set up your business for massive success, with a solid lead gen foundation.

This will be like the difference between an amateur gold miner with a shovel, vs a pro gold miner with his excavator.

With a set of the right tools, it becomes much easier and efficient to run your own oiled lead (rough gold) machine.

FREE SAMPLE Of The Kind Of Pro Tips You'll Discover Inside

I want to put an end to the whole “list building drama”.

If you cut down to the bare essentials, lead gen is a combination of: traffic + lead magnet + opt-in form.

Once you get these basic building blocks right, you can scale as much as you want:

Your prospects when they see yet another “free report offer”

You might have to squint a little and touch your nose to the screen to see it, but there's 11,731 leads there with an average cost of $1.42.

How am I able to capture almost limitless leads when most are struggling for 100 leads per day?

I’m a big fishing nut, so I’ll explain it to you with a simple fishing analogy.

Lead gen is just like fishing. It's all about the bait you use. 

I see everyone and their uncle Bob still trying to use these stupid free reports as lead magnets.

I mean… Have you ever seen a thing called a blog?

There’s no limit to what we can read these days. 

You can Google any topic and find 300 "Ultimate guides" on the same subject.

So... Why would anyone want a “free report” these days?

If someone’s struggling to build a list… They're probably fishing with the wrong bait.

It all starts with giving up the whole “free report” nonsense. 

Unless you want people to slip you a fake email address, you need an irresistible lead magnet.

In the image above I was using a sweepstakes offer. It was a $500(ish) item and we were offering 3 of them for free. All they had to do was give us their email to be entered to win.

It doesn't have to be a sweepstakes. It could be a free software, super useful spreadsheet, or whatever valuable offer your market would perceive as being worth real money.

Is a $500 prize too expensive?

Well, think about it like this, if you plan on getting 5,000 leads from it, then you’re only spending $0.10 per lead. 

Plus, think of how much easier and cheaper it is going to be to generate the 5.000 leads list with a sexy $500 prize instead of yet another free report.

Hammer meets Head!

Just don't use iPads or any general stuff.

Those will end up attracting aunt Cindy, cousin Bobby, and little Mary Sue too. 

You need a prize your target market lusts after. 

For example, in the weight loss market, it might be a free total gym or a year of free Weight Watchers.

You need a big, sexy prize, only people in your market would want.

Main thing is… Just don’t offer them something they could just go get on YouTube, Instagram or a blog.

It’s a tiny shift that produces massively better results.

That’s ONE example of what we are giving you inside this workshop. Just a tiny taste...

When you attend this workshop you’ll get at least 10 more of these “difference maker” tips. Each of them upgrading your lead gen abilities by a factor of at least x2-x5.

You’ll go from the guy (or gal) who is copying other peoples funnels, to being the one everyone is trying to copy.
 
Imagine the feeling of people raving about your results.

THAT’S what we’re going to do for you in this workshop.

If You're Still Reading...

If you could stop having unprofitable campaigns, what would that be worth?

What would it be worth to you if you could turn into a value generating machine?

If I sold this workshop for $2,000 it would be a fair price. With our panel's level of expertise,  accolades, client list, and the high-level strategies taught, this workshop would easily be worth $2,000.

I wanted this workshop to be a fun, Winter event, with a no-brainer price.

Because I want this workshop to be available to rookies and veterans alike, I'm setting the price at only $498.

Obviously, if this workshop helps you create just one winning campaign, it's worth more than $498.

If this workshop helps you build one list, in one niche, and monetize it with just 1 technique you learn... Then you'll obviously make far more than what this workshop costs.
 
What if it helps you create more than one successful lead gen campaign?
 
What if it helps you scale your monthly leads count from 1.500 to 15.000, just like it did for Alejandro?

HURRY! Our Zoom Account Limits Us to 1000 Seats

I'll finish with this thought...

If you're still reading it's because something isn't going right with your regular campaigns. You obviously need help, in some shape or form.

You could keep searching.

Maybe a few weeks go by and you're still in the same situation. Or maybe you buy today, and you'll have frameworks to follow.

On January 21st, you’ll have a plan, templates, checklists, everything you need to put yourself in a position to win.

If you don't buy today, maybe things get better or maybe they don't. 

But, when you buy today you've got the support of a panel of experts with over $10,000,000 worth of advertising experience.

You'll have the pro's on your side when you buy today.

PLUS... You’ll Receive These 3 Incredible Bonuses When You Purchase Before May 31, 2021

Unfortunately, our Zoom account can only hold 1,000 people.

Which we are fine with, but it would be too hard to answer questions and actively provide real mentoring to more than that anyway.

But this offer went out to our 32,000+ email list, and 8,000+ social media followers. I don’t know how long it will take to fill up.

Yes, it will be recorded so you can watch any time.

Even use it to train your team.

However, once we sell the 1000th workshop ticket we will be forced to remove the buy button. If it’s still here (below) then you still have time to get in...

David sold $1m+ worth of high ticket products with email. He’s routinely adding 30% to 50% to AdSkills’ revenue via backend promos every month… increasing CLTV’s so media buyers can afford higher CPAs.

Ed is a pioneer of long-form copy for the web originally trained by the great Gary Halbert. He's the Founder Of The Thirty Day Challenge and co creator of the Underachiever System with Frank Kern. He's now the Director Of Marketing at AdSkills.

Justin has been the traffic guy for Dan Kennedy, Russell Brunson, Legacy Research, and many others. He's managed $10,000,000+ in ad spend, driven over 50,000 customer acquisitions, and is now passionate about training the 11,000+ ad buyers in AdSkills.

2 Homerun Case Studies  - Value $398

Seriously? Are you SURE about these bonuses… 🧐

... are you sure? ...Has Justin seen this? 🤷 🤐

...fingers crossed this one gets approved! 🤞

We made a PDF of every winning ad and landing page for 50 companies that made their founders millions.
 
Along with the PDF you'll get a .ZIP file with all 50 of the original ads. This will make a great little swipe file and great for using as examples when you want to hire someone to make a new ad for you.
 
I made sure to include all kinds of different types of businesses that way everyone could benefit. Includes health supplements, ecommerce, software, finance, biz op, and more.

Get access to full scripts of 2 different homerun Facebook S3 campaigns, directly from my personal vault. These posts have generated over $100K in sales... each.

You'll see, first hand, how these seemingly simple applications of the S3 method worked so well... and you get to ask me how to adapt them for your own use.

It's like getting 2 goldmine maps, which you can use for your own business... then, recycle, rinse & repeat... over and over again.

SOME COMPANIES GIVE YOU A GUARANTEE, WE GIVE YOU THREE GUARANTEES...

What Would A 33% Increase In Sales Mean To You?

... are you sure? ...Has Justin seen this? 🤷 🤐

We’re confident you’re going to be blown away by the latest concepts in this Workshop. It includes dozens of examples of how you could increase conversions by 10%, 33%, right up to 161%.
 
And this opportunity gets even better. What if you could ‘stack’ these strategies, and implement one conversion improvement after another? In 18 month’s time, your business’s growth could be absolutely incredible.
 
So, how do you put a value on this? Even if you ‘only’ increased sales by a modest 33%, what would that mean to your bottom line?
 
If you’re an agency owner, how will your clients react when you start transforming losing campaigns into winners, without increasing ad spend?
 
Having seen the quality of the insights shared at this Workshop, we’re convinced that it could be life-changing. So we believe it’s fair to be setting the price at $997, when we release it to the general public.
 
But as you’re part of the AdSkills family, we’re offering a 50% price reduction until 31 May 2021.
 
Just enter code RAINMAKER at checkout and you’ll get everything for just $497.
 
You’ll receive immediate access to all 6 expert presentations from the one-day Workshop PLUS the 3 bonuses valued at $998.
 
Grab it now and see your conversion rates start climbing!

Ezra Firestone- CEO/ Founder, Smart Marketer & Zipify Apps

Takeaways from this session include:

John Belcher - Vice President of Marketing, LadyBoss

Takeaways from this session include:

Takeaways from this session include:

Justin Christianson - Co-founder and President, Conversion Fanatics

Matt Johnston – Founder, Guide Social

Takeaways from this session include:

Peep Laja – Founder, CXL, Speero, Wynter

Takeaways from this session include:

Ed Dale – Director of Marketing, AdSkills

Takeaways from this session include:

Using The Famous Agora Copy Club Training in your Agency. Value $498

... are you sure? ...Has Justin seen this? 🤷 🤐

The Agora Copy Evaluation process is the secret weapon of pro-copywriters. I’m going to show you how you can use it in your business to level-up your creative. You’ve heard the phrase “The Money is in the Editing”. It’s very true, and this process to evaluate your creative has been refined to get group feedback on your copy without it feeling like an attack on the writer.
 
Ed will run this as a bonus webinar and we’ll package it up and make the training and support materials available for you to download.